How We Find the Customers That Lead to the Jobs You Want Most
Using our own research tool, we identify the local customer groups most likely to bring you the work you want. We learn what each group values and worries about, and study how competing companies promote themselves. Then we turn those findings into ads, pages, and follow-up that show each group why your company best fits their needs.
Book Your Growth ReviewFrom local groups to stronger messages
Example research view
Your local service area
- Find the groupWho brings the work you want?
- Learn the decisionWhat do they value and worry about?
- Study the competitionWhat are others saying?
Concept illustration, not live research data
- 01Find the group
- 02Learn the decision
- 03Shape the message
One message. Different priorities.
Example only
One generic ad or page
Quality work · Dependable service · Free estimates
- Needs it done fastTiming unanswered
- Worries about disruptionImpact unanswered
- Needs options explainedGuidance missing
You pay to reach all three. The same message misses each.
Concept illustration, not client campaign data
Next, see how we find the groups that matter most and learn why they choose one company over another.
Local Customer Opportunity Report
Example report view
Built around your business
- Work you want
- Service area
- Capacity
Groups to pursue first
Example layout
- 01Customer group AStrong fit for the work you want
- 02Customer group BDifferent concerns and buying reasons
- 03Customer group CIts own needs and buying reasonsWhat matters to this group?Needs, values and concernsWhy does this group choose?Reasons to hire a provider
Concept layout, not client findings or actual rankings
You see which groups to pursue first and what your marketing needs to say to get their attention.
Research this deep once required a large-company budget. Our own tools make it affordable for a local service business.
Same service. Stronger reason to choose.
Example only
What many companies say
- Quality work
- Experienced technicians
- Reliable service
What this customer worries about
Will I be charged for parts I don’t need?
A message that answers it
We’ll show you the exact part that failed. You’ll know the price. Be informed before you approve the work.
For a company that can deliver this experience.
Concept illustration. These are not actual competitor ads or client results.
Show the right customers you understand what matters to them better than your competitors do and can deliver what they need.
One customer group. Four different reasons to choose.
Sample messages
One priority group
Families with young children and two cars
Messages built around what matters to this group
Concept messages for one customer group. Use only for a company that can deliver and substantiate each promise; not actual client ads or results.
That is how the research powers a marketing system that builds trust and pre-sells buyers before the first call.
Questions About the Research
1.Can you research more than one service or location?
Yes. The customers most valuable to one service or location may differ from those for another. We’ll agree on the services and areas to study before beginning the research.
2.How do you know which messages will work?
Research gives us stronger starting points, not guaranteed winning ads. When we run your marketing, we use those findings to create messages around what each group cares about. We test the messages in campaigns and use the results to improve the marketing.
3.Can we buy the research without hiring Amaze to run our marketing?
Yes. The research is available as a stand-alone service. During your Growth Review, we’ll agree on which services and customer groups to study and which reports you need.